Running a creative business means wearing about a dozen hats and not the stylish kind you photograph for clients. One moment we’re behind the camera capturing your brand’s story, the next we’re editing images, answering emails, or mapping out our next marketing move. Somewhere in-between we also need to maintain a strong social media presence – a task we’ve always struggled to prioritize. Between deadlines and client work, it’s easy to forget, feel overwhelmed, or push it aside entirely.
The truth is, showing up consistently online isn’t just a nice-to-have; it’s essential for brand visibility, building trust, and connecting with your audience. That’s why we turned to Cloud Campaign to help us stay on track with our social media goals and growth.
This tool has completely transformed the way we approach social media. It allows us to plan, schedule, and track posts with ease, ensuring that we stay active, relevant, and on-message without scrambling at the last minute. Beyond saving time, Cloud Campaign helps us be strategic: we can see the bigger picture, optimize engagement, and make sure every post aligns with a thoughtful content plan.
For our clients, that means working with a team that is organized, intentional, and consistent — where our focus stays on delivering an exceptional, smooth experience for your brand, not on trying to keep up with social media.
Why We Use a Scheduling Platform
Social media is more than just posting pretty pictures (although we’ve got plenty of those). For us, it’s a way to:
- Tell our story – giving people a peek behind the curtain at Elemental Brand Photography and how we work.
- Showcase client work – celebrating the amazing businesses we have the privilege to photograph.
- Educate and inspire – sharing tips, insights, and creative guidance to help other entrepreneurs elevate their visual brand.
- Share behind-the-scenes updates – letting our audience know what we’re currently working on and highlighting both past and present projects.
- Show transformations – demonstrating the power of editing and how an image evolves from the original capture to the polished final product.
- Reflect and teach – offering lessons learned along our journey as creative business owners, from process insights to strategic takeaways.
The challenge is that creating, captioning, and posting this kind of meaningful content manually for multiple platforms can easily eat up hours each week. Without a system, social media can quickly feel like a treadmill – a constant, exhausting sprint just to keep up and never feeling like we’re on track or making gains.
That’s why we rely on a scheduling platform like Cloud Campaign. It transforms social media from a reactive, last-minute task into a strategic, efficient part of our workflow. With it, we can:
- Plan ahead – Outline monthly content themes, key messaging, and storytelling goals in advance so every post has purpose.
- Batch create – Write captions, design graphics, and prep photos in focused sessions, making content creation faster and more with more intention.
- Automate posting – Schedule content to publish automatically across multiple platforms, even while we’re shooting, editing, or collaborating with clients.
The result is a consistent, polished online presence that builds visibility, engagement, and trust – all without sacrificing the time and attention we dedicate to client work (or, you know, life). Using a scheduling platform allows us to focus on what matters most: delivering an exceptional experience for our clients while still staying on track and showing up authentically and strategically for our audience online.
Why We Chose Cloud Campaign Over Other Tools
We’ve experimented with a few social media management platforms over the years, but Cloud Campaign is the one that truly fits the way we work. It streamlines our workflow, keeps our content organized, and helps us show up consistently – all while letting us focus on our clients instead of juggling platforms. Here’s what sets it apart:
- Multi-Platform Publishing
Cloud Campaign lets us post to Instagram, Facebook, LinkedIn, Pinterest, and even TikTok – all from a single dashboard. No logging in and out of multiple accounts, no repetitive uploads, and no chance of missing a scheduled post. For busy creative businesses, this saves hours each week. - Content Categories
We can organize posts into themes like Behind-the-Scenes, Client Spotlights, Tips & Advice, and Promotions. This structure makes it easy to keep our feed balanced and diverse, ensuring our content always reflects both our brand story and our clients’ work. - Content Recycling
Great content shouldn’t be a one-and-done. If a post performs well, Cloud Campaign can automatically re-share it weeks or months later. That means we get more mileage from our best posts without reinventing the wheel and the stories that resonate most can be seen by our latest audience members. - Visual Calendar
Seeing the entire month of posts laid out visually helps us spot gaps and maintain variety. If one week leans too heavily on tips and is light on personal or client-focused content, we can quickly rebalance – keeping our social media strategy intentional rather than reactive. - Analytics That Matter
We don’t just guess what’s working. Cloud Campaign provides insights into which posts get the most engagement so we can refine our approach and double down on the strategies that actually connect with our audience. Over time, this data-driven approach helps us create content that builds connection and trust. - Content Library
Another feature that sets Cloud Campaign apart is the content library – something we didn’t find in the other tools we tried. The library lets us store posts, images, and captions independently of specific dates, making it easy to reuse and repurpose content over time. Whether it’s a client spotlight, a tip that performed well, or a behind-the-scenes moment, we can quickly pull it from the library and schedule it without starting from scratch. This not only saves time but also ensures that our best content continues to work for us long after it’s first published.
Note on Transparency: While a friend owns Cloud Campaign and generously allows us to use the software, our use of the platform is completely independent. This post reflects our own experience and process – no expectations, no reviews required. We simply want to share a tool that has genuinely made our workflow smoother and more effective all while keeping our social media on track.
How Cloud Campaign Has Changed Our Social Media Workflow
Before using Cloud Campaign, our social media process looked a lot like this:
- Last-minute posting in between client calls or editing sessions.
- Forgetting to share great behind-the-scenes moments because we were too busy with client work.
- Inconsistent posting that made it hard to build momentum or keep our audience engaged.
It was frustrating and constantly on our minds – even when we weren’t posting, we felt the pressure that we should be. We were never on track. We knew our online presence wasn’t growing the way it should but creating content on top of everything else – including launching our business – felt impossible.
Now, our workflow looks completely different and is much more intentional:
1. Brainstorm Once a Month
We sit down to outline key messages, monthly themes, and content ideas. This planning session ensures every post has a purpose and fits into a bigger narrative, rather than being created on the fly.
2. Batch Creation Days
We dedicate focused time to edit photos, design graphics, and write captions in concentrated batches. Doing everything at once makes the process more efficient and helps us maintain a cohesive aesthetic and voice.
3. Schedule Everything
Once content is in Cloud Campaign, we schedule posts to go live automatically. This keeps our social media consistent while we focus on serving clients – no scrambling, no missed opportunities.
4. Check Analytics
At the end of each month, we review what performed well and what didn’t. These insights inform next month’s strategy, helping us refine messaging, improve engagement, and make data-driven decisions rather than guessing.
The result? Social media is no longer a major stressor – it’s a streamlined, intentional part of our business strategy and always on track. This system ensures that while our online presence is polished and consistent, our clients always receive our full attention and a seamless, professional experience.
The Real Benefit: Consistency Without Burnout
We all know consistency is key to building an engaged audience – but true consistency is impossible without systems. Cloud Campaign gives us that system, turning social media from a source of stress into a strategic tool.
Now, we can:
- Show up online at all times – no matter what else is going on without feeling overwhelmed.
- Spend less time worrying about “what to post” and more time creating, strategizing, and connecting with clients.
- Maintain a steady presence that builds trust, strengthens our brand, and highlights the work we’re proud of.
- Have the piece of mind that our social media is always on track and consistent.
And the best part? We’ve reclaimed hours every week that we can now spend doing what we do best – creating meaningful, strategic brand photography for our clients. Social media no longer drains our energy; it supports our business and allows us to show up fully for the people we serve. And, speaking of clients that we love serving – we’d love to help you create your brand images! Schedule your complimentary consultation to see how we can help you improve your brand’s visibility!
Does Cloud Campaign Keep Us On Track? Yes it does!
If you’ve ever felt like social media is running you instead of the other way around, a scheduling platform can be a true game-changer. For us, Cloud Campaign has transformed how we approach content, giving us consistency, clarity, and more time to focus on what we love – creating meaningful, strategic brand photography for our clients.
If you’re ready to simplify your social media workflow, reclaim your time, and get your social media back on track, we’d love for you to check out Cloud Campaign through our Referral Link!